Computer Bild是欧洲一家知名的数码杂志。 因为在youtube发了一个iphone6+被掰弯的视频, 而被苹果告知今后不会再给其发送评测用机, 以及不会再邀请其参加任何苹果的活动。以下是Computer Bild给Tim Cook的公开信。
Dear Mr. Tim Cook!
Just like anyone else who is obsessed with digital
technology we have eagerly awaited the new iPhone. We felt relief when
the head of our telecom department one day shouted “Here we go!”,
presenting an invitation to the great event. And certainly we took a
flight, went all the way to California, just to tell our readers every
detail about the device that you and your company have worked on so hard
for such a long time.
When the iPhone 6 Plus finally hit the market we noticed a
few reports on a possible problem. According to them the case seemed to
be weak, “bendable”, to drop the evil word. Being popular for our tests
with utmost scrutiny, we could not leave the subject without comment.
Of course that required further tests since testing new products without
any prejudice is our obligation to our readers.
And so we bought an iPhone 6 Plus, just to find out
whether it was a singular problem or some kind of hoax. The test was
quite simple, so we could easily record it on video. Just to prove that
what happens is nothing but the truth.
To be honest: We were shocked about how easy it was to
bend the device. And so were around 200.000 viewers who watched the
video up until now. We can imagine that you and your colleagues must
have been shocked, too. This might have been the reason why we got a
call from one of your german colleagues the next morning. He was upset,
and it was a rather short conversation. “From now on”, he said, “you
won’t get any devices for testing purposes and you will not be invited
to Apple events in the future.”
Dear Mr. Cook: Is this really how your company wants to
deal with media that provide your customers with profound tests of your
products? Do you really think that a withdrawal of Apple’s love and
affection could have an intimidating effect on us? Luckily we do not
have to rely on devices that Apple provides us with. Luckily, a lot of
readers are willing to pay money for our magazine to keep us
independent. So we are able to buy devices to do our tests anyway. Even
devices of manufacturers that seem to fear COMPUTER BILD’s independent
judgement.
Even if we are quite dismayed about Apple’s reaction, we
won’t give up our principles: We will continue our incorruptible tests
that have the same high reputation in the german media-landscape as
Apple has for its products. So far. We congratulate you to your fine new
generation of iPhones, even if one of them has a minor weakness with
its casing. But we are deeply disappointed about the lack of respect of
your company.
Best regards,
Axel Telzerow
Editor in Chief COMPUTER BILD-Group
以下为Computer Bild发的视频