Toyota的汽车Subscription(订阅)服务明年1月试行
Toyota宣布明年1月开始,在日本先试行汽车订阅服务,让订阅者每月交固定的费用。 6park.com 然后可以将不同Model的车换着开,你可以开几个月的轿车,然后再换成SUV来开。 6park.com不得不说,这个计划十分疯狂但很吸引,如果费用和lease车贵得不多的话,估计会有很多人愿意尝试。 6park.com可惜这个计划只会先在日本实施,有成效的应该话会推广到其它地方。 6park.com以下是英文版原文。 6park.comNAGOYA -- Toyota Motor will next year launch a service that will allow customers to try various car models for a fixed monthly fee in Japan. The new offering is part of the company's efforts to explore new business opportunities that do not depend on new car sales alone. 6park.com 6park.comToyota will become the first Japanese automaker to launch such a "subscription" service, envisioning cases where customers could, for example, use its Lexus sedan for a certain period of time and then switch to an SUV. 6park.com The company will consider introducing the scheme overseas as well, including in Asia. 6park.com Toyota plans to launch the service at its affiliated dealerships in Tokyo as early as January, and then expand it to other regions. The automaker will build a system for the new service so that it can make use of dealerships' cars. The move is also aimed at providing its customers with an opportunity to try various car models and increase options for future purchases. 6park.com BMW of Germany already offers a subscription type of car service in the U.S. state of Tennessee, with monthly fees starting at around $1,100 for new cars. In Japan, a major used-car dealer has partnered with BMW and begun subscriptions for new Mini brand cars in October. Monthly charges start at around 80,000 yen ($709). 6park.com Toyota has not finalized details of the new service yet, including available car models and monthly charges. But it will likely be similar to existing services provided by its competitors. 6park.com Drivers, for their part, will have to pay more, in terms of monthly basis, than they would by owning a single car, but they will be free from paying insurance and maintenance costs. 6park.com Toyota will provide the car-sharing management system to its 5,000 or so dealerships across Japan. Customers will be able to complete booking and payment on their smartphones. 6park.com The automaker will utilize its pool of about 40,000 test-driving cars for the service. Demand for such test cars is generally low during daytime on weekdays, and idle cars could be allocated to users who need a car for short rides. 6park.com According to the Tokyo-based Foundation for Promoting Personal Mobility and Ecological Transportation, the number of car-sharing memberships in Japan has increased 4.5 times over the five years through March to 1.3 million. On the other hand, the domestic new-car market in 2017 totaled 5.2 million cars, about 30% down from its peak in 1990.
|