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Amazon introduces palm-swiping technology to concert venue in USThe retailer will be bringing the technology, Amazon One, to the Red Rocks amphitheatre in Denver, Colorado, before it will be available at other venues in the coming months. 6park.com
Lucia BindingNews reporter @luciabinding 6park.com
6park.com 6park.comTuesday 14 September 2021 12:24, UK 6park.com
Image:People will soon be able to use the palm of their hand as a ticket to a concert venue. File pic
6park.comWhy you can trust Sky News 6park.comAmazon is introducing its latest palm-recognition technology to a concert venue in the US - meaning attendees will be able to use their hand as a ticket.
The retailer will be bringing Amazon One to the Red Rocks amphitheatre in Denver, Colorado, before it will be available at other venues in the coming months. 6park.com
It is the first time it will be used outside of Amazon's stores, where shoppers can pay for food and other items by swiping their palms.
Concertgoers can sign up to connect their palm to a ticketing account by hovering their hand over a device ahead of the event - and will only need to sign up once. 6park.com
Image:Amazon is rolling out its palm-recognition technology to venues across the US in coming monthsThey can then use their palm as a ticket to get into other venues at shows and events at the venue, and revellers don't need an Amazon account to use it. 6park.com
6park.com In order to bring the technology to Red Rocks, Amazon signed a deal with entertainment company AEG - which sells tickets on AEG's ticketing site, AXS.
AXS chief executive Bryan Perez said other venues plan to add the technology in the near future, however, he declined to say where or how many. 6park.com
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