https://www.axios.com/2023/05/23/corporate-brands-reputation-america6park.com
2023 RANK
COMPANYTREND
2016-232023
SCORECHANGE
IN RANK
 
#1
Patagonia
83.5
2
+
#2
Costco
82.1
24
+
#3
John Deere
82.0
–
+
#4
Trader Joe's
81.7
3
+
#5
Chick-fil-A
81.4
23
+
#6
Toyota Motor Corporation
81.0
1
+
#7
Samsung
81.0
1
+
#8
Amazon.com
80.7
–
+
#9
USAA
80.6
8
+
#10
Apple
80.6
11
+
#11
3M
80.5
13
+
#12
Sony
79.8
2
+
#13
Honda Motor Company
79.8
4
+
#14
UPS
79.8
2
+
#15
Microsoft
79.7
–
+
#16
Subaru
79.4
4
+
#17
American Express
79.3
29
+
#18
LG Corporation
78.8
9
+
#19
CVS (CVS Health)
78.7
17
+
#20
HP, Inc.
78.7
–
+
#21
Nike
78.4
35
+
#22
Adidas
78.4
7
+
#23
Procter & Gamble
78.2
14
+
#24
BMW Group
78.2
–
+
#25
The Home Depot
78.2
7
+
#26
Kellogg Company
78.2
–
+
#27
The Kroger Company
78.0
2
+
#28
Kraft Heinz Company
78.0
12
+
#29
Fidelity Investments
77.9
–
+
#30
IBM
77.8
19
+
#31
JPMorgan Chase & Co.
77.7
17
+
#32
Ford Motor Company
77.6
9
+
#33
Aldi
77.6
–
+
#34
General Motors
77.5
18
+
#35
Google
77.4
4
+
#36
Best Buy
77.2
15
+
#37
General Electric
77.0
14
+
#38
Capital One Financial Corporation
76.9
–
+
#39
Walgreens
76.9
9
+
#40
PepsiCo
76.8
7
+
#41
Nordstrom
76.7
13
+
#42
Netflix
76.7
20
+
#43
Lowe's
76.6
9
+
#44
PayPal
76.5
–
+
#45
Kohl's
76.3
16
+
#46
T-Mobile
76.2
4
+
#47
FedEx Corporation
76.2
8
+
#48
Starbucks Corporation
75.7
5
+
#49
The Coca-Cola Company
75.6
9
+
#50
Pfizer
75.6
6
+
#51
Gucci
75.6
–
+
#52
Nestle
75.3
10
+
#53
Target
75.2
21
+
#54
Dell
75.2
16
+
#55
Royal Dutch Shell
75.2
7
+
#56
Volkswagen Group
75.1
–
+
#57
Anheuser-Busch
75.0
–
+
#58
Delta Air Lines
74.9
8
+
#59
Chipotle
74.8
11
+
#60
Macy's
74.7
3
+
#61
State Farm Insurance
74.7
6
+
#62
Tesla Motors
74.3
50
+
#63
AT&T
73.9
8
+
#64
Wendy's
73.9
–
+
#65
Verizon Communications
73.8
2
+
#66
Chevron
73.8
–
+
#67
Chrysler
73.3
22
+
#68
Hobby Lobby
73.0
19
+
#69
Arby's
72.6
–
+
#70
United Airlines
72.3
–
+
#71
Southwest Airlines
71.9
–
+
#72
McDonald's
71.8
14
+
#73
Taco Bell
71.7
20
+
#74
Bed Bath & Beyond
71.5
–
+
#75
Uber
71.5
16
+
#76
Johnson & Johnson
70.9
4
+
#77
The Walt Disney Company
70.9
12
+
#78
eBay
70.7
5
+
#79
JCPenney
70.6
8
+
#80
Walmart
70.3
3
+
#81
Bank of America
70.1
2
+
#82
ExxonMobil
68.9
6
+
#83
Dollar General
68.7
–
+
#84
Burger King
68.6
3
+
#85
Shein
68.2
7
+
#86
Subway
68.2
2
+
#87
Comcast
68.0
2
+
#88
Wells Fargo & Company
67.8
4
+
#89
Dollar Tree
67.3
15
+
#90
Family Dollar
65.6
–
+
#91
Balenciaga
65.5
–
+
#92
BP
63.5
3
+
#93
Bitcoin
61.1
–
+
#94
TikTok
61.1
–
+
#95
Spirit Airlines
60.1
–
+
#96
Meta
59.7
1
+
#97
Twitter
59.3
1
+
#98
Fox Corporation
59.3
2
+
#99
FTX
58.6
–
+
#100
The Trump Organization
52.9
–
+