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关于Facebook更名需要了解哪些问题?
送交者: icemessenger[♂☆★★★SuperMod★★★☆♂] 于 2021-10-29 7:20 已读 5825 次  

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Facebook决定更名为Meta,此举可以显示出首席执行官扎克伯格是如何要围绕元宇宙的概念重新定位这家科技公司。



在面临着来自国会议员、研究人员和用户的强烈抨击之际,Facebook更名为Meta的决定将给这家科技巨头一个转移焦点的机会。


Facebook Inc. (FB)决定更名为Meta,这反映出该公司认识到在其同名社交媒体平台之外蕴藏着其他增长机会。 6park.com

The decision by Facebook Inc. to change its name to Meta reflects the company’s perceived growth opportunities beyond its namesake social-media platform. 6park.com

Facebook希望更名之举可以显示出,首席执行官扎克伯格(Mark Zuckerberg)是如何要围绕元宇宙的概念重新定位这家科技公司。扎克伯格将元宇宙视为一个也能吸引年轻用户的关键增长领域。 6park.com

Facebook wants the rebrand to show how Chief Executive Mark Zuckerberg is repositioning the tech company around the metaverse, which he sees as a key growth area that can also attract younger users. 6park.com

扎克伯格在推广元宇宙之际,Facebook正面临着来自国会议员、研究人员和用户的强烈抨击,矛头指向《华尔街日报》(The Wall Street Journal)的“Facebook文件”(Facebook Files)系列报道所披露的问题。 6park.com

His promotion of the metaverse comes as Facebook faces intense criticism from lawmakers, researchers and users over revelations in The Wall Street Journal’s Facebook Files series.


什么是“元宇宙”? What does ‘metaverse’ mean? 6park.com

元宇宙指的是一种在线虚拟空间,人们可以在这个空间里办公、娱乐和购物。Facebook将元宇宙描述为“社交联络的又一次进化。这是一个集体项目,将由全世界的人群创建,并向所有人开放。你将能够以超越今天可能采用的方式进行社交、学习、合作和娱乐”。 6park.com

The metaverse is an online virtual realm where people would work, play and shop. Facebook describes it as “the next evolution of social connection. It’s a collective project that will be created by people all over the world, and open to everyone. You’ll be able to socialize, learn, collaborate and play in ways that go beyond what’s possible today.”


Facebook为什么要更名? Why is Facebook rebranding? 6park.com

此次更名将给Facebook一个转移焦点的机会,目前该公司正面临来自国会议员、研究人员以及用户的严厉审视。扎克伯格称,“Facebook文件”系列报道所曝光的内容招致了外界对Facebook的批评,这些批评描绘了一个错误的公司形象。这些文件显示,Facebook知道其平台充满了造成伤害的缺陷。 6park.com

The corporate rebrand gives Facebook an opportunity to shift the focus at a time when it is facing sharp scrutiny from lawmakers, researchers and users. Mr. Zuckerberg has said the criticism surrounding the company over revelations in the Facebook Files series, which showed Facebook knows its platforms are riddled with flaws that cause harm, paints a false picture of the organization.


更名对Facebook的业务意味着什么? What does this mean for Facebook’s properties? 6park.com

Facebook表示,旗下应用Facebook、Instagram、Messenger和WhatsApp的名字将保持不变。但该公司正在调整其企业结构。扎克伯格在最近的业绩电话会议上说,Facebook Reality Labs将成为一个独立报告的部门。该部门的业务包括了增强现实(AR)和虚拟现实(VR)产品和服务。他说,该部门的支出将把今年总体经营利润拉低100亿美元。 6park.com

Facebook says the names of its apps—Facebook, Instagram, Messenger and WhatsApp—will remain the same. But the company is adapting its corporate structure. Mr. Zuckerberg said on a recent earnings call that Facebook Reality Labs, which encompasses augmented-reality and virtual-reality products and services, is becoming a separate reporting unit. He said spending for that unit would reduce this year’s total operating profit by $10 billion.


是否有其他大公司也改过名字? Have other major companies changed their names? 6park.com

是的。更名是一种相对常见的公司策略。更名可以向市场、竞争对手和广告客户发出信号,表明公司的重点和业务发生了总体转变,即使其同名产品的名称不变。 6park.com

Yes. Rebranding is a relatively common corporate tactic. A name change can be a signal to the market, competitors and advertisers of a broader shift in a company’s focus and portfolio, even when its namesake product keeps the same title. 6park.com

鉴于大型烟草公司因香烟对健康的有害影响而受到广泛谴责,菲利普莫里斯国际集团公司(Philip Morris International Inc., PM)于2003年更名为奥驰亚集团(Altria Group Inc., MO)。2007年,苹果公司(Apple Inc., AAPL)将名称从Apple Computer缩短为Apple,以反映iPod和iPhone等其他产品的增长。谷歌(Google)在2015年进行了重组,成立了一家名为Alphabet Inc. (GOOG)的母公司,以容纳其一系列的副线业务。 6park.com

Philip Morris changed its name in 2003 to Altria Group Inc. amid widespread condemnation of Big Tobacco over cigarettes’ harmful health effects. Apple Inc. shortened its name from Apple Computer in 2007 to reflect the growth of other products like iPods and iPhones. Google restructured in 2015 to create a parent company named Alphabet Inc. that housed its array of side businesses. 6park.com

为了扩大吸引力,Weight Watchers在2018年改名为WW,大约在同一时间,Dunkin' Brands Group Inc. (DNKN)从其旗舰品牌中去掉了“Donuts”一词,因其愈发重视咖啡业务。 6park.com

To broaden its appeal, Weight Watchers changed its name to WW in 2018, around the same time Dunkin’ Brands Group Inc. dropped the word “Donuts” from its flagship brand as it increasingly emphasized coffee.


那么Facebook的股票代码呢? What about Facebook’s stock ticker symbol? 6park.com

是的,将发生变化。从12月1日起,Facebook的股票将以代码“MVRS”进行交易,弃用此前的“FB”。 6park.com

This is changing. Starting Dec. 1, the company’s shares are slated to trade under the stock symbol MVRS, giving up the two-letter format it had with FB. 6park.com

10月28日,也就是宣布更名当日,Facebook在收盘时的市值接近9,000亿美元,处在美国市值最大的十家公司之列。 6park.com

On Oct. 28, the day the name change was announced, Facebook closed with a market cap of nearly $900 billion, putting it in the top 10 biggest U.S. companies by market value.


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