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“钟薛高在31℃室温下放1小时不化”引发关注，一度登上社交平台热搜第一。
一根雪糕化掉需要多久？如果一个小时都不化，这样的雪糕正常吗？ 6park.com
“不会化的雪糕能吃吗？”面对着网友高涨的质疑声，钟薛高回应称融化呈粘稠状是因为产品本身固形物含量达到40%左右。关于添加问题，钟薛高表示，为了在货架期内保持产品的良好风味和形态，产品仅使用极少量的食品乳化增稠剂，且均严格按照国家相关标准添加。
事情的缘由是，有网友发文称，钟薛高旗下一款海盐口味的雪糕在31℃的室温下放置近1小时后，仍然没有完全融化。 6park.com
Amid a slew of controversies, Chicecream – known in China as the “Hermes of ice cream” – responded via Weibo on Saturday, “There is no ice cream that does not melt”, explaining that they added more solid ingredients and less water in the ice cream. This means, instead of turning into a puddle, their ice cream is more viscous. 6park.com据中国食品安全网，一般来说，总固形物及蛋白质含量越高，则雪糕质量越高，固形物含量高、水的占比相对少，其融化速度就会更慢。 6park.com同时，查看市面上雪糕的配料表，添加增稠剂来增加冷饮的抗溶性已是常规操作。国家标准中对食品添加剂的适用范围和使用量有明确规定，在标准规定的范围内使用食品添加剂是安全的。如果过量服用，则会影响消化和吸收，引发胃肠道的疾病。
How long does it take for ice cream melt at room temperature? A net user posted several pictures of Chicecream (“Zhongxuegao”) brand ice cream, showing it remained intact, even after spending an hour at 31°C. The post on Chinese social media site, Weibo, raised public concerns on food additives and safety. “Can we eat the ice cream if it doesn't melt?” asked one commentor. 6park.com
冰柜里的“雪糕刺客” “雪糕刺客”，“天价雪糕”代名词。指那些隐藏在冰柜里面，看着其貌不扬的雪糕，但当你拿去付钱的时候会用它的价格刺你一下的钱包。 6park.com"Ice cream assassin" refers to any kind of ice cream that has plain packaging but whopping price. Its icy price creeps up on you—and your wallet!—like an assassin. You never see it coming.
伴随着此次“雪糕不化”的讨论，“雪糕刺客”相关话题也已悄悄登上热搜。 6park.com
Adhering to its premium ice cream brand positioning, Chicecream products usually hover around 15-20 yuan ($2-3) – three to five times the average market price. 6park.com不少网友认为钟薛高是“雪糕刺客”的典型代表，他们分享起自己遇见“雪糕刺客”的经历：“还没吃呢，心就凉了。” 6park.com也有网友总结出“当代买雪糕原则”：不认识的雪糕不要拿，说不定你随手拿的雪糕就是“雪糕刺客”！
The debate, however, is an extension of consumers’ attention on the brand’s high price. 6park.com
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多重因素导致雪糕价格上涨 但网友在意的一些网红雪糕价格尤其贵，这其中不仅是原材料的原因。许多雪糕的定价背后还叠加了营销手段，比如品牌合作、达人种草、直播带货等等。 6park.comCompared to the past, the freezers in China's stores seem to be filled with more overpriced frozen desserts. A lot of ice cream producers blame higher prices on the rising cost of raw materials. But the truth is, many of these pricey ice creams are made to appeal to their main consumers, young people, through marketing gimmicks, including collaboration with brands and the entertainment industry. 6park.com其中，近几年成长起来的冰淇淋品牌——钟薛高，一出道的零售价就是十几元。 6park.comDubbed the Hermes of ice cream due to its premium market position, Chicecream has been popular since its establishment in early 2018.
“雪糕刺客”虽然是网友的戏称，但也反映出近些年雪糕价格水涨船高的事实，许多冰淇淋生产商将雪糕价格的上涨归咎于不断上溢的原材料成本。 6park.com
However, the brand believes that, compared to prices, consumers care more about the joy and happiness an ice cream product can bring, and are willing to pay for their favorite products even though the prices are high. 6park.com作为消费食品，雪糕价格定得高还是低，是企业的自由，想走“精品雪糕”“高端路线”也不是不可以。不过，在多数人的印象里，雪糕是价格亲民的食品，高也要高得其“值”，盲目地借鉴所谓的“网红”策略，走“精品路线”“高端路线”，万一高得过头，消费者不接受，那就是适得其反、得不偿失了。
而钟薛高方面认为：“就目前的市场反馈来看，消费者很重视产品品质，而不是单纯地看价格高低。随着经济及行业发展，消费者对雪糕的消费诉求也有所改变。” 6park.com
怎么用英文说“太贵了”
双语君为大家梳理了五个与价格相关的有趣表达，当遇到“雪糕刺客”，或许你能用得上。这个句子乍一听有些吓人！表达“cost an arm and a leg”的意思可不是“会失去一条胳膊和一条腿”，而是指“某物的价格非常昂贵，需要花一大笔钱”。
❶ It costs an arm and a leg! 这东西太贵了！ 6park.com这句话中的表达“daylight robbery”突出了商品的费用、价格过于昂贵，就好像“在光天化日下抢钱一样，高得离谱”。 6park.com比如：What did you say it costs? That’s daylight robbery!你刚刚说这东西多少钱？这简直是敲竹杠！
❷ It's daylight robbery! 这简直是漫天要价！ 6park.com
形容词“pricey”的意思是“价格高的”，它来自名词“price”价格。
❸ It's so pricey! 这东西太贵了。 6park.com你可能听说过形容词“steep”在形容物体的位置和形状时，意思是“陡峭的”。在谈论与金钱有关的话题时，“steep”则指“价格过高，高得离谱”。
❹ That's really steep! 这东西贵得离谱！ 6park.com
在汉语里，人们会把一个庞大的数字比作“天文数字”。在英语里，与“天文数字的”相对应的词语是“astronomical”。形容词“astronomical”的本意是“天文学的，天体的”，但在描述商品价格时，“astronomical”比喻“价格极高，天价的”。 6park.com这个夏天，你有遇上“雪糕刺客”的经历吗？留言分享给双语君吧。
❺ The price is astronomical! 这简直是天价！ 6park.com
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