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谷歌公布疫情以来首次广告收入下降
送交者: icemessenger[♂☆★★★SuperMod★★★☆♂] 于 2023-02-02 23:57 已读 2040 次  

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Google Parent Alphabet Posts Drop in Ad Revenue Amid Slowdown



谷歌CEO皮采表示,随着人工智能技术达到一个转折点,未来几周该搜索巨头将发布一些人工智能模型。



谷歌核心广告业务正面临着近年来最具挑战性的环境之一。


谷歌(Google)公布了新冠疫情以来的首次广告收入下降,因为线上广告营销活动的放缓继续令这家搜索巨头的业务承压。 6park.com

Google reported its first drop in advertising revenue since the beginning of the pandemic, as a slowdown in online marketing continues to weigh on the search giant’s business. 6park.com


谷歌的母公司Alphabet Inc. (GOOGL)公布,第四财季实现广告收入590亿美元,比2021年同期减少3.6%。这是谷歌自2004年成为一家上市公司以来的第二次广告销售额下降。 6park.com

Alphabet Inc., Google’s parent company, reported $59 billion in advertising revenue for the fourth quarter, a decrease of 3.6% from the same period in 2021. Those results marked the second time ad sales fell since Google became a publicly traded company in 2004. 6park.com

6park.com

谷歌正努力克服该公司核心广告业务遭遇的近年来少有的艰难环境。虽然在2021年数字广告迅猛增长的时期,谷歌的财富实现飙升,但近来却面临经济恶化和人工智能等领域新竞争力量的压力。 6park.com

Google is attempting to weather one of the most challenging environments for its core advertising business in recent memory. While the company’s fortunes soared during an uptick in digital advertising in 2021, it has recently faced pressures from a worsening economy and new competitive forces in fields like artificial intelligence. 6park.com


谷歌首席执行官皮采(Sundar Pichai)称,作为向公众推出更多模型计划的一部分,未来几个月,谷歌将推出对话应用语言模型(Language Model for Dialogue Applications, 简称LaMDA),这是该公司最强大的人工智能程序之一。皮采表示,谷歌还将把这些模型打造成该公司搜索引擎的一个配套产品。 6park.com

Chief Executive Sundar Pichai said Google would make one of its most powerful AI programs, LaMDA, or Language Model for Dialogue Applications, available as part of a broader rollout of the company’s models to the public in the coming months. Google will also introduce the models as a companion to the company’s search engine, Mr. Pichai said. 6park.com

6park.com

“人工智能是我们今天正在研究的影响最深远的技术,”皮采在一次业绩电话会议上说,“当人工智能到达一个转折点时,我们优秀的研究人员、基础设施和技术让我们占据了极为有利的位置。” 6park.com

“AI is the most profound technology we are working on today,” Mr. Pichai said on an earnings call. “Our talented researchers, infrastructure and technology make us extremely well-positioned as AI reaches an inflection point.” 6park.com


近来,OpenAI等新挑战者以及该公司主要支持者微软(Microsoft Corp., MSFT)的行动也促使谷歌加快了将人工智能技术进步转化为消费产品的步伐。OpenAI是最近爆火的智能聊天机器人ChatGPT的开发者。 6park.com

New challengers such as OpenAI, creator of the popular chatbot ChatGPT, and the research company’s main backer, Microsoft Corp., have recently prodded Google to move faster in turning AI advances into consumer products. 6park.com

6park.com

皮采说:“你们将会看到我们采取果断行动,推出新产品,收集反馈,然后把产品做得更好。” 6park.com

“You will see us be bold, put things out, get feedback and make things better,” Mr. Pichai said. 6park.com


Alphabet称,将从本月开始把人工智能部门DeepMind的报表纳入企业成本报告。之前DeepMind归入“其他业务”(Other Bets)项下;“其他业务”包括一系列高科技公司,这些公司隶属于Alphabet,但独立于谷歌运营。 6park.com

Alphabet said it would begin reporting the artificial-intelligence unit DeepMind as part of its corporate costs beginning this month. DeepMind previously reported with Other Bets, a collection of high-tech companies that operate separately from Google under the Alphabet umbrella. 6park.com

6park.com

Alphabet表示,这一调整将反映出DeepMind“与谷歌服务、谷歌云和其他业务越来越多的协作。” 6park.com

The change will reflect DeepMind’s “increasing collaboration with Google Services, Google Cloud, and Other Bets,” Alphabet said. 6park.com


当季广告收入不及华尔街预期,FactSet慧甚调查的分析师此前平均预计当季广告收入为604亿美元。 6park.com

Advertising revenue fell short of Wall Street’s expectations of $60.4 billion for the quarter, according to the consensus estimate from analysts surveyed by FactSet. 6park.com


此前唯一一次广告收入下降是在2020年第二季度,当时新冠疫情导致谷歌在旅游和消费产品等领域的一些最大客户停止了支出。 6park.com

The only previous drop in ad revenue was in the second quarter of 2020, as the pandemic halted spending from some of Google’s biggest customers in areas such as travel and consumer products. 6park.com


业绩公布后,Alphabet的股价在周四盘后交易中下跌超过5%。该股在常规交易时段收盘报108.80美元,上涨7.3%。 6park.com

Alphabet’s shares fell more than 5% Thursday in after-hours trading following the results. They closed at $108.80, up 7.3%, in regular trading. 6park.com


谷歌的视频平台YouTube在截至2022年12月31日的三个月内连续第二个财季收入下降,销售额较上年同期回落7.8%,至80亿美元。 6park.com

Google’s video platform, YouTube, recorded a second straight quarter of declining revenue for the three months through Dec. 31, with sales retreating 7.8% from the year-earlier period to $8 billion. 6park.com


Facebook母公司Meta Platforms Inc. (META)周三公布的收入连续第三个财季下降,社交媒体公司Snap Inc. (SNAP)周二警告说,当前季度的销售额可能会较上年同期下降。 6park.com

Facebook parent Meta Platforms Inc. posted its third straight quarter of declining revenue on Wednesday, and the social-media company Snap Inc. warned on Tuesday that sales in the current quarter would likely drop from the same period last year. 6park.com


Alphabet公布,第四季度的总收入为760亿美元,较2021年同期略有增长。该季度净利润下降34%,亿美元,低于分析师预期。 6park.com

Alphabet reported $76 billion of revenue overall during the fourth quarter, a slight increase from the same period in 2021. Net income fell 34% to $13.6 billion in the quarter, coming in below analyst expectations. 6park.com


一些分析师表示,如果广告支出再次回升,谷歌仍将处于有利地位。 该公司的搜索引擎通常会吸引希望直接衡量营销活动表现的企业,而非所谓的品牌广告用户,后者在不确定时期会更快地减少支出。 6park.com

Some analysts said Google would still be well positioned if advertising spending picked up again. The company’s search engine typically attracts businesses hoping to directly measure the performance of marketing campaigns, rather than so-called brand advertisers that are quicker to pull back in times of uncertainty. 6park.com


Bernstein的分析师在上个月的一份研报中写道:“人们对谷歌的情绪和我们所看到的一样消极,但我们认为许多新的担忧被夸大了。” 6park.com

“Sentiment is as negative as we’ve seen on Google, though we believe much of the new fears are overblown,” Bernstein analysts wrote in a research note last month. 6park.com


Alphabet上个月表示,为应对经济疲软,该公司将裁员约12,000人,占员工总数的6%。皮采在一次全公司会议上表示,将减少向高层管理人员发放的奖金。 6park.com

Alphabet said last month it would lay off about 12,000 workers, or 6% of its workforce, in response to a weakening economy. Mr. Pichai said during a companywide meeting that top executives would take cuts to their bonuses.




“过去两年里,我们经历了几次大幅增长时期,”皮采在给员工的宣布裁员的信息中写道。“为了匹配和推动这种增长,当时我们的招聘所基于的经济现实有别于当下。” 6park.com

“Over the past two years we’ve seen periods of dramatic growth,” Mr. Pichai wrote in a message to employees announcing the layoffs. “To match and fuel that growth, we hired for a different economic reality than the one we face today.” 6park.com


谷歌周四表示,预计将产生19亿-23亿美元的员工遣散费和相关费用,其中大部分费用将在第一财季确认。谷歌还预计,退出办公空间将给该公司带来5亿美元成本。 6park.com

Google said Thursday it expects $1.9 billion to $2.3 billion in employee severance and related charges, most of which will be recognized in the first quarter. It also expects $500 million in costs as it exited office space. 6park.com


根据一份公告显示,由1,300名成员组成的Alphabet工会(Alphabet Workers Union,AWU)的员工计划于周四下午的财报电话会议期间在谷歌纽约办公室外抗议此次裁员。Alphabet在此次裁员前公布,去年第四财季末拥有190,234名员工。 6park.com

Employees in the 1,300-member Alphabet Workers Union planned to protest the layoffs outside Google’s New York offices during the earnings call on Thursday afternoon, according to an announcement. Alphabet reported 190,234 employees at the end of the fourth quarter, before the layoffs. 6park.com


谷歌还面临美国司法部的一项新的反垄断诉讼;该部正寻求分拆谷歌的互联网广告经纪业务。谷歌正在对该案进行积极抗辩,该公司表示,这项诉讼“试图在竞争激烈的广告技术领域决定谁是赢家谁是输家”。 6park.com

Google also faces a new antitrust lawsuit from the Justice Department seeking a breakup of its business brokering advertising around the internet. The company is fighting the case and said the lawsuit “attempts to pick winners and losers in the highly competitive advertising-technology sector.” 6park.com


谷歌第四财季的网络业务收入下降8.9%,至85亿美元,为连续第二个财季同比下降;该业务包括美国司法部针对的领域。 6park.com

Google’s Network business, which includes the areas targeted by the Justice Department, posted an 8.9% drop in revenue to $8.5 billion during the fourth quarter, its second straight year-over-year decline. 6park.com


谷歌当季云业务实现收入73亿美元,比2021年同期增长32%。这标志着该业务当季的增长速度较此前一个财季放缓;该业务此前财季的销售额增长38%。云业务销售额是一项备受关注的指标,谷歌正努力在云计算领域追赶亚马逊公司(Amazon.com Inc., AMZN)和微软(Microsoft Corp., MSFT)。 6park.com

The Google Cloud business logged $7.3 billion of revenue for the quarter, an increase of 32% from the same period in 2021. That marked a slowdown in growth from the previous quarter, when sales rose 38%, a closely watched metric as Google tries to catch up to Amazon.com Inc. and Microsoft Corp. in the cloud-computing sector. 6park.com


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