1月3日，苹果公司宣布了假日期间App Store的消费记录，并称这是创下破纪录的一年。在圣诞节前夕和元旦前夕，全球用户在App Store的支出高达12.2亿美元。仅在2019年元旦就超过3.22亿美元，创造了新的单日纪录。 6park.com
 6park.com
苹果本周三宣布App Store推动服务收入创下了假日季度的历史最高纪录。Apple服务在多个类别中创建了新的历史记录，其中包括App Store、Apple Music、Cloud Services、Apple Pay和App Store的搜索广告业务。这应该苹果自股价下跌以来最好的消息。 6park.com
 6park.com
据苹果官网消息，游戏和自助服务是假期期间最受欢迎的应用下载和订阅类别。在全球范围内，包括Fortnite和PUBG在内的多人游戏是假期中下载量最高的游戏之一。Productivity, Health & Fitness and Education几个应用程序也获得了客户的青睐。 6park.com
 6park.com
苹果全球营销高级副总裁Phil Schiller表示，App Store创下了破纪录的假日周和新年。假日周是苹果有史以来销售额最大的一周，用户在应用程序和游戏上的花费超过12.2亿美元，元旦甚至创造了超过3.22亿美元的新单日纪录。Phil Schiller还对开发人员和全球各地客户表示感谢，称“App Store以2018年的优异成绩结束，并在2019年大放异彩”。 6park.com
Apple’s iOS Economy to Exceed Global Box Office Revenue in 2018: 
苹果iOS生态圈超越全球票房
This year will mark the 10-year anniversary for both the Apple App Store, and since the first wave of apps were published in 2008, they have impacted the lives of people on an unprecedented level.
A new piece from Asymco‘s Horace Dediu details that following the announcement of the App Store’s record-breaking sales during the holiday shopping season, Apple is poised to have quite a massive year in regards to its online application store.
Certainly the most important prediction is the possibility of revenues from the App Store are likely to surpass worldwide box office revenues sometime this year. Two years ago, Dedui noted that the App Store’s revenue overtook U.S. box office takings, and that it was only a matter of time before the same would be true on a global scale. 6park.com
 6park.com
Dedui also notes that developer revenue is now higher than that of the McDonald’s Corporation in 2016. “Developer payment rate is now above $25 billion/yr,” he writes in his report. “I’ve been notified via Twitter that this is higher than the revenue of McDonald’s Corporation in 2016.” 6park.com
Additionally, iOS users will be spending around $100 million USD per day for Apps. “During this year iOS users will be spending about $100 million per day for Apps,” Dedui explains. “This was Google’s AdWords revenue rate in 2012.” 6park.com
Dedui also notes that general spending on the App Store has been rising consistently over the past several years. “The spending on App Store has been rising steadily, adding about $5 billion/yr since mid 2011,” explains the report. 6park.com
Finally, Dedui explains that the App Store has become the single most important factor in all of Apple’s services.” Apps are the biggest component of Apple services and helped that segment gross over $57 billion in 2017, passing Fortune 100 level (net of developer payments),” he writes. 6park.com
“Based on assumptions of revenue rates for mobile services and iOS share of engagement, my estimate of the economic activity on iOS for 2017 is about $180 billion,” Dedui explains. “Including hardware sales, the iOS economy cleared about $380 billion in revenues 2017.” This is obviously an incredibly high number. 6park.com
According to Dedui, the iOS economy will be worth half trillion US dollars by 2019 if it continues to expand at its current rate of growth. 6park.com
“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016.”

贴主:jiu911于2019_01_05 11:10:14编辑

贴主:jiu911于2019_01_05 11:11:20编辑