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Tim Cook praises China’s ‘critical’ role in Apple’s business 库克最新的魅力公关在上海开启，他在接受当地媒体采访时发出了热情洋溢的赞叹，并承诺将加大在中国的投资。
iPhone maker chief visits Shanghai and emphasises increased investment in manufacturing supply chain. 6park.com
苹果(Apple)掌门人蒂姆•库克(Tim Cook)在访问中国期间表示，中国对苹果公司的业务来说“极其重要”。从目前的迹象来看，中国消费者对苹果的iPhone手机和美国科技产品已不像以前那么喜爱。 6park.com 6park.comAmid rising geopolitical tensions, Cook has become a frequent visitor to China, a key market and huge manufacturing base for Apple products. His latest public relations offensive kicked off in Shanghai with an interview with local media, in which he delivered effusive praise and a promise to invest more in the country. 6park.com在地缘政治紧张日益加剧的形势下，库克已成了频繁造访中国的“常客”。对苹果的产品来说，中国既是关键市场，也是庞大的生产基地。库克最新的公关魅力攻势在上海开启，他在接受当地媒体采访时发出了热情洋溢的赞叹，并承诺将加大在中国的投资。 6park.com 6park.comThe state-owned Global Times, best known for its nationalist bashing of the US, reported the increased investment pledge and quoted Cook as saying: “There’s no supply chain in the world that’s more critical to us than China.” 6park.com以对美国展开带有民族主义色彩的抨击着称的官方媒体《环球时报》报道了苹果承诺要加大投资，并援引了库克所说的话：“对我们来说，世界上没有比中国更重要的供应链了。” 6park.com 6park.comShanghai state-owned media noted Cook praised the “high level of modernisation in Chinese factories, with very advanced manufacturing capabilities and well-trained workers”. 6park.com上海官媒提到，库克称赞“现在中国工厂现代化水平已经很高了，拥有非常先进的制造能力，训练有素的工人”。 6park.com 6park.comCook also told Chinese media that Apple would need the country’s help to make all its products carbon-neutral by 2030 and that the company was investing heavily in generative artificial intelligence. 6park.com库克还告诉中国媒体，2030年苹果所有的产品要实现碳中和，这需要中国的帮助，还有，苹果正在大力投资于生成式人工智能(AI)。 6park.com 6park.comCook’s visit comes amid tumbling sales in China, which contributed $21bn to Apple’s top line in the fourth quarter, or 17 per cent of sales. The figure represented a 13 per cent year-on-year decline, and research group Counterpoint said iPhone sales in the first six weeks of this year were also down 24 per cent from a year earlier. 6park.com库克此行正值苹果在华销量下滑之际，去年第四季度中国市场为苹果贡献了210亿美元营收，占总销售额的17%。这个数字同比下滑了13%；而研究机构Counterpoint表示，2024年前六周，iPhone在中国的销量同比下降24%。 6park.com 6park.comThe US company has been hit by a top-down campaign to cut iPhone usage among Chinese state employees and the return of national champion Huawei, which last year overcame US sanctions to roll out a homegrown smartphone capable of near 5G speeds. 6park.com这家美国公司受到了双重打击，一方面是中国正在开展一场自上而下的旨在让政府工作人员减少使用iPhone的运动，另一方面是国家冠军企业华为(Huawei)已恢复元气——华为去年克服美国的制裁，推出了一款接近5G速度的国产智能手机。 6park.com 6park.comThis month a dozen delegates to China’s top political gathering told the Financial Times they were using domestic brand phones, with several alleging iPhones could spy on them. 6park.com本月，参加中国最高级别政治会议的十余名代表告诉英国《金融时报》，他们现在使用国内品牌的手机。其中几人称，iPhone可能会监视他们。 6park.com 6park.comCook and Apple have been keen to turn around the narrative. The Cupertino-based company last week announced it was upgrading its Shanghai research centre and opening a laboratory in Shenzhen to work on research and testing for its iPhone, iPad and Vision Pro product lines, while deepening co-operation with Chinese suppliers. 6park.com库克和苹果迫切想要扭转这种说法。这家总部位于美国加利福尼亚州库比蒂诺(Cupertino)的公司上周宣布，将提升上海研究中心的能力，并在深圳开设一个新的实验室，为iPhone、iPad和Vision Pro产品线开展研究和测试工作，同时深化与中国供应商的合作。 6park.com 6park.comApple said the projects would build on the more than Rmb1bn ($140mn) it had invested in applied research labs in China. Local head Isabel Ge Mahe said the company was “proud to deepen our roots in China and expand our world-class facilities here”. 6park.com苹果公司表示，在这些项目之前，其已在中国的各个应用研究实验室投资超过10亿元人民币（合1.4亿美元）。苹果副总裁兼大中华区董事总经理葛越(Isabel Ge Mahe)表示，“我们为能深耕中国并在此扩大我们的世界级设施感到自豪”。 6park.com 6park.comCook spent Wednesday meeting Apple’s Chinese suppliers, including the head of electric-car maker BYD and executives from Lens Technology and Changying Precision Technology. 6park.com库克周三与苹果的中国供应商举行了会面，包括电动汽车制造商比亚迪(BYD)的老总，以及蓝思科技(Lens Technology)和长盈精密(Changying Precision Technology)的高管。 6park.com 6park.comHe started the day strolling along Shanghai’s waterfront area with Chinese actor Zheng Kai and eating soup dumplings. “I’m always so happy to be back in this remarkable city,” he wrote in a post on Chinese social network Weibo. 6park.com当天他先是与中国演员郑恺一起在上海外滩散步，并吃了汤包。他在中国社交媒体微博(Weibo)上发帖称：“回到这座非凡的城市总是令我特别欣喜。” 6park.com 6park.comHe is expected to open Apple’s eighth retail store in Shanghai on Thursday and attend the China Development Forum, which starts over the weekend. The company has 57 stores in its greater China region, which includes Hong Kong, Macau and Taiwan. 6park.com据预计，他将参加苹果在上海第八家零售店周四的开业仪式，并出席周末开幕的中国发展高层论坛。在包括香港、澳门和台湾在内的大中华区，苹果公司拥有57家门店。
Apple chief Tim Cook has said China is “critical” to its business in comments made during a visit to the country, where consumers are showing signs of souring on the company’s iPhones and US technology. 6park.com
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